Art Director/Copywriter: Raquel Van Nice
The objective? To make hats as trendy now as they once were, while still maintaining that Goorin Bros. uses the same traditional methods from 1895 on their modern styles. This print campaign confirms Goorin Bros. hats remain relevant today by promoting them as a lifestyle choice and a mark of individuality. This is supported by the fact that Goorin Bros. follows a timeless approach to the art of hat making. They were fashion forward then and they remain fashion forward now.