John Deere Residential Line

 

Art Directors: Raquel Van Nice and Jessi Michelle Thomas

Copywriter: JP LeRoux

Account Planner: Sarah Louise Tyler

 

 What do you get when you take a talking deer and a Southern gentleman and give them a radio show? Well that's exactly what you find out within this campaign. Our objective? Create an alternative culture of suburban lawn enthusiasts who have the same brand allegiance to the residential line that is often associated with the brands commercial farming products. ​​The strategy? Make our audience realize that their house didn’t come with a lawn, it came with a lifestyle. Our creative Idea: create a world where people live and breathe lawn care.​ Our support for this campaign idea relies on John Deere's established history of reliable products and our appreciation of a hard-work ethic that resonates with Middle America suburban lawnscapers.