Maryland Live! Casino
Creative Director: Doug Hentges
Art Director: Raquel Van Nice
There's a basic formula to casino advertisements. Show happy people tossing dice, spinning reels, highing fives, slap a logo on it and call it an ad. Always selling the experience but never the dream, completely forgetting what makes that experience even worthwhile. Until now.
We're selling the dream—and that includes all the crazy stuff people buy when they win an absurd amount of money. Here, it’s not a matter of IF you’ll win, that's already a given. We're getting people to think about how they’d spend their winnings. And whether that would be on a jetpack or a one person helicopter, we won’t judge. We're just here to make it happen.