Mount Airy Casino Resort
Creative Directors: Doug Hentges and Dennis Milette
Art Director: Raquel Van Nice
Copywriter: Chris Winter
How do you refresh a brand which had it's heyday in the 1960s and 1970s, while still honoring it's past? Our objective? Refresh an existing brand, which has fallen out of favor due to being known as the "honeymoon hideaway" of the last generation. By using a Roy Lichenstein piece that was based on an old 1950s Mount Airy Lodge ad as our inspiration we created a fun energetic tongue-in-cheek campaign that stands out from the other casinos.