Creative Director: Doug Hentges
Art Director/Designer: Raquel Van Nice
When Shelby, the American automobile supercar manufacturer, redesigns a condominium residency all ordinary approaches to luxury high-rise advertisements get left behind in the rearview mirror. Shelby Residences are located in the heart of the SMU University Crossing Neighborhood of Dallas, Texas and have been upgraded to suit a modern, urban lifestyle. Our demographic was up and coming University students and young professionals looking to enter the next stage of their life while keeping close to what is new and exciting. Our approach to this audience was to highlight the positives of home ownership with a humorous and irreverent approach.