Children have an impressive ability to persevere in the face of adversity with both dignity and optimism. Somehow always keeping intact an imagination that provides both strength and distraction when facing an illness or trauma. In a new campaign for UMC Children's Hospital of Nevada, we tapped into this child-like imagination to showcase the amazing fortitude of the children that UMC Children's Hospital treats. It is through these children and their families that UMC Children's Hospital draws its inspiration and passion to provide the best children's healthcare in all of Las Vegas.